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J Crew Aventura Mall – A journey of retail

May 16th, 2013 · No Comments

J Crew in Aventura Mall is one of the most popular destinations for shoppers in Aventura. When you visit the Aventura Mall you will have no shortage of retail selections. J Crew Aventura Mall offers style for men, women, and children…but how many of you know a little history about J Crew?

J Crew is a popular fashion brand that was founded in 1983 as an alternative to Ralph Lauren and was known as Popular Merchandise. The company wanted to bring the same look and style to customers, but at a lower, more affordable price. Today the company is billion dollar corporation with several different clothing lines and is one of the most popular women’s clothing manufacturers.

The company was initially successful, in part because of a glossy catalog that featured models and was aimed toward yuppies. Soon the clothing line expanded, and they added new retail stores in mall and shopping centers around the country, that provided a boost to their sales. As sales increased, the company, still known as Popular Merchandise, added two new lines to the collection. Shortly thereafter they adopted the moniker J. Crew.

The company hit a wall in the 1990’s. In the early 90’s grunge hit the scene and made yuppies and high end clothing seem like a distasteful expression of opulence and wealth. The end of the catalog boom also hurt the J Crew line. They managed to stay afloat during the 90’s but did not return to their former glory until the turn of the century.

J Crew has bounced back, due to new direction under its current CEO, Mark Sarvary. The company has focused on a return to classic Americana, and focus on online sales.

Today the company has 248 retail stores, including stores around the world – one of which is located in the Aventura Mall. They are known for their classic styles and well designed clothing. Many women are comfortable shopping online for J.Crew because of the reliable fits. Most notably, fans of J. Crew are brand loyal, and will blog, tweet, post on Facebook and otherwise about the brand to their friends and followers. The clothing brand has been spotted on a number of celebrities including Oprah, Reese Witherspoon and Rachel Bilson, as well as Michelle Obama and her daughters.

So the next time you’re shopping in Aventura Mall you’ll know a little bit more about the J Crew shop.

Are you a fan of J Crew in Aventura Mall?  Drop a comment and let us know.

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