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MTV – Music Television or Moron Television

January 31st, 2011 · 1 Comment

The recent New York Times article by Stuart Elliot, “MTV Strives to Keep Up With Young Viewers” discusses the state of MTV in these changing times. Do you agree with their effort to keep up with the young or are they taking the easy way out and giving the new generation garbage?

Jonathan Randall, the New York City comic, speaks his mind about MTV. Before reading his words on MTV, here’s an excerpt from Elliot’s article.

The first major cable channel to schedule its ad pitches for the 2011-12 season is MTV, part of Viacom, which concentrates on viewers ages 12 to 34. An “upfront” presentation by MTV in Midtown Manhattan on Wednesday is to feature presenters and performers like the singers Justin Bieber, age 16, and Bruno Mars, 25, along with cast members of the hit series “Jersey Shore.”

MTV spent several years struggling to figure out how to replace its mainstay programming of music video clips, which became obsolete once viewers began watching videos anytime online (including on mtv.com). Since 2009, executives have been striking ratings — and advertising — gold with shows like “Jersey Shore,” which was renewed last week for a fourth season, to be filmed in Italy; reality series like “16 and Pregnant” and “Teen Mom”; and scripted series like “My Life as Liz” and “The Hard Times of RJ Berger.”

Randall says, “I don’t want my MTV!”

There was a time when there was no place on television to see music videos, hell music videos for the most part were nothing more than concert footage until MTV came along and revolutionized the way we listened to music. The revolution was televised 24/7 and it was awesome!

MTV’s music videos created a new medium for musicians to artfully express their music. It was exciting, driven by creativity and it was hard to imagine that there was a time without music videos. MTV helped launch the careers of the world’s most popular artists from Nirvana to Britney Spears. Some of today’s most popular filmmakers perfected their crafts by pushing the boundaries of what a music video is, and the public tuned in for videos that became as relevant as the music itself.

It was a wonderful time for music and art but sadly the good times never last forever. Now,  it’s not hard to imagine a world without music videos cause MTV never shows them! They claim we would rather watch videos on demand on the Internet than all the time on television. In 2011 the only careers MTV is launching are for pregnant teens and morons.

When MTV first came on the air in 1981 the first words heard were “ladies and gentlemen, rock and roll” it’s been 30 years and the only rock and roll are the Situation’s abs and well… Snookie. The original MTV theme played over a montage of the iconic Apollo 11 landing on the moon. Producers thought this would help associate the freshman network with the most famous moment in television history. Years later MTV did not have to send a man to the moon to have it’s famous moment all it had to do was produce a halftime show where Janet Jackson’s exposed her boob.

If the birth of MTV was a way to express the art of music in a new medium then according to MTV art is dead. It has been replaced with fist pumping Ed Hardy lovers and ridiculous dating shows – with scripted reality programs and international rip offs. It is hard to believe that the network that brought us such classics as Kurt Cobain’s amazing Nirvana unplugged, Bevis and Butthead, and Bill Clinton’s Town Hall now has nothing to offer but Jersey Shore and the controversial Skins.

In the good ole days, MTV’s footage of spring break was the only time they aired skanks and future date rapists of America. Now, these morally corrupt characters star in the networks flagship shows. They have exchanged creative expression with reality shows about people making bad decisions.

We complain of sex and drug use on these shows, but we should be complaining because it’s horrible programing. We should expect more from a network that changed the way we experience music. Apparently MTV no longer stands for music television but rather moron television.

Readers, do you agree or disagree? Comment below.

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