Today’s New York Times article by Susan Stellin, As Everyone Else Has Discovered Brooklyn, so Have Hoteliers, mentions a few points that seem oddly familiar to Aventura, Florida.

1. Brooklyn is where New Yorkers flock for lower rent and for an overall lower cost of living compared to Manhattan.

2. This area has also become popular for tourists.

Aventura is packed with many New Yorkers escaping high costs of living and of course the tourists from the New York area. If those two points weren’t enough of a comparison, she continues in the first paragraph, that’s where it gets interesting…

“Smith Travel Research, the hospitality research company, estimates that 40 more hotels are under construction in Brooklyn or in the planning stages, although some may never get off the ground if oversaturation becomes a concern. ”

Aventura is no stranger to projects never getting off the ground, like many South Florida cities suffering from the real estate balloon going POP. Earlier this month we mentioned the Terzetto project and the empty parcels of land vacant in Aventura. Well, right next to that project was the future home of Starwood’s Aloft Hotel, a project that never “got off the ground.” Stellin’s article mentions the plans of a Starwood Aloft Hotel in Brooklyn, “Next door to the 321-room Sheraton, Starwood plans to open in October a 176-room Aloft hotel, its less expensive brand aimed at younger and technologically savvy travelers,” let’s hope for Brooklyn’s sake it gets off the ground – that hotel seems really hip and cool. Hopefully someone will figure out a way to bring life back to the Aventura Starwood Aloft project, until then No Sleep Till Brooklyn – there are plenty hotels to choose from when you arrive.

Related posts:

1. Terzetto Villas New Construction
2. Today at the Movies