The iPhone 4 was released today and has created huge lines at each Apple location. The Apple store in the Aventura Mall was no exception, the lines started at 3AM in the Chase parking lot. A twenty year old customer waiting in line said she was outside since 4AM and wasn’t nearly one of the first to arrive. There were hundreds of people waiting in an organized serpentine line wrapped around the fountain, Restoration Hardware, Anthropologie and its head poked into the front entrance of the Apple store. The line was patrolled by Apple employees in blue shirts, Mall security, and servers from Piacere taking orders for coffee and pastries. The people waiting were getting hungry, but kept their focus on being the first of their friends to hold the new iPhone 4.
The line was divided between those who had a reservation and those that did not. The line for reservations was a lot shorter, but still required patience. Reservations were made online and those customers were likely to go home with a new phone. An Apple employee commented that their might not be enough phones for everyone waiting on line. This is a risk iPhone fans are willing to take!
This line is likely still going on, it’s worth a visit to Aventura Mall’s Apple store to see the action. The iPhone 4 frenzy has hit Aventura and you’ll soon see so many people using this hot new device by Apple. What’s next?