Yesterday I opened my front door to get the New York Times and was shocked to see Prima Pasta as a cover story. The headline read “Newly Frugal Generation Revives Discount Dining” with a photo from Prima Pasta located on 71st street off Collins Ave on your way to South Beach. This is one of my favorite spots, the food is amazing and the service is perfect. A great scene, you’ll feel the vibe when you check it out.

Here’s a clip from the New York Times article written by By DAMIEN CAVE
MIAMI BEACH — The early bird special at Cafe Prima Pasta began last year after the restaurant’s owner, Gerardo Cea, lost all his savings in real estate and began seeing his regular customers at the supermarket.

“They weren’t coming anymore,” Mr. Cea said. “They couldn’t afford it.”

He expected his offer of a 50 percent discount before 6 p.m. to attract the usual crowd of frugal retirees. But word kept spreading, and on most nights now, at least half the tables are filled with young families, singles or hip couples — women in short skirts and men who prefer “dude” to “sir.”

Great to finally see a local Florida restaurant on the cover of the New York Times. The real estate market might be suffering here, but the we’re still eating well in South Florida.

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